YOUNG JEEZY AR FILTER

I had the wonderful opportunity to create an Augmented Reality Snapchat filter for the 20th Anniversary of Jeezy's TM101 album. The filter was triggered by a physical postcard handed out on college campuses. Once triggered, a 3D snowman would appear as one of the hits off the album began to play. We were then able to quantify reach of the physical activation while also driving to streaming services.